About me
DALISAY MARIA THERESITA
I’m a Creative Marketing Director with 15+ years in games and animation, building the bridge between product, narrative, and traction.
Today, I design positioning, launch strategy, and marketing infrastructure for games and digital products. I help teams clarify their hook, align their narrative, and build systems that scale beyond a single campaign.
My background in art and interactive systems gives me an unfair advantage - I understand product loops, player psychology, and how creative execution impacts performance. I think in flywheels, not posts. In category strategy, not just content.
what I can do for you
I help creative products earn attention, build momentum, and convert audience into growth.
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Director
Threadwell Group
2024 - 2026
Creative Director
Threadwell Group
2024 - 2026
Creative Director
Threadwell Group
2024 - 2026
Associate Art Director
Behaviour Interactive
2022-2025
Associate Art Director
Behaviour Interactive
2022-2025
Associate Art Director
Behaviour Interactive
2022-2025
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Guru Studio
2016-2020
Lead Artist
Guru Studio
2016-2020
Lead Artist
Guru Studio
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
DALISAY MARIA THERESITA
I’m a Creative Marketing Director with 15+ years in games and animation, building the bridge between product, narrative, and traction.
Today, I design positioning, launch strategy, and marketing infrastructure for games and digital products. I help teams clarify their hook, align their narrative, and build systems that scale beyond a single campaign.
My background in art and interactive systems gives me an unfair advantage - I understand product loops, player psychology, and how creative execution impacts performance. I think in flywheels, not posts. In category strategy, not just content.
what I can do for you
I help creative products earn attention, build momentum, and convert audience into growth.
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Director
Threadwell Group
2024 - 2026
Creative Director
Threadwell Group
2024 - 2026
Creative Director
Threadwell Group
2024 - 2026
Associate Art Director
Behaviour Interactive
2022-2025
Associate Art Director
Behaviour Interactive
2022-2025
Associate Art Director
Behaviour Interactive
2022-2025
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Guru Studio
2016-2020
Lead Artist
Guru Studio
2016-2020
Lead Artist
Guru Studio
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
DALISAY MARIA THERESITA
I’m a Creative Marketing Director with 15+ years in games and animation, building the bridge between product, narrative, and traction.
Today, I design positioning, launch strategy, and marketing infrastructure for games and digital products. I help teams clarify their hook, align their narrative, and build systems that scale beyond a single campaign.
My background in art and interactive systems gives me an unfair advantage - I understand product loops, player psychology, and how creative execution impacts performance. I think in flywheels, not posts. In category strategy, not just content.
what I can do for you
I help creative products earn attention, build momentum, and convert audience into growth.
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Market Positioning & Category Strategy
World Building
Character Art Direction
Full Pipeline Analysis
Production Qualities
2. Traction Roadmap End-to-End
Vision and Concept Development
Leadership & Collaboration
Infographics and data visualization
Custom illustrations and icons
3. Community-Led Growth & Social Activation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Campaign Creative & Performance Alignment
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Director
Unannounced
2026- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Marketing Dev
Strange Scaffold
2025- Present
Creative Director
Threadwell Group
2024 - 2026
Creative Director
Threadwell Group
2024 - 2026
Creative Director
Threadwell Group
2024 - 2026
Associate Art Director
Behaviour Interactive
2022-2025
Associate Art Director
Behaviour Interactive
2022-2025
Associate Art Director
Behaviour Interactive
2022-2025
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Clipwire Games
2020-2021
Lead Artist
Guru Studio
2016-2020
Lead Artist
Guru Studio
2016-2020
Lead Artist
Guru Studio
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Lead Artist
Gameloft Entertainment
2016-2020
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
01.
POSITIONING & MARKET CLARITY
Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
02.
NARRATIVE & TRACTION STRATEGY
Build the launch story and growth roadmap. Align messaging to milestones and funding.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
03.
CAMPAIGN SYSTEM DESIGN
Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
04.
PERFORMANCE & ITERATION
Align creative with data. Optimize for engagement, wishlist growth, and conversion.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
05.
SCALE & MOMENTUM
Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.