As the founder and creative partner of Threadwell, I build scalable creative infrastructure for studios, agencies, and mission-driven teams. My process is centered on clarity, alignment, and inclusion—designing systems that serve both the work and the people behind it.
Each engagement begins with discovery: mapping client goals, workflow pain points, and existing brand constraints. From there, I co-create modular systems—brand architecture, visual foundations, and operational rituals—that scale with the organization.
My role flexes across creative direction, process design, and executive advising. Whether I’m guiding a team through a rebrand, standing up a creative pipeline, or helping founders articulate their visual identity, my focus remains the same: structure that supports soul.