Architecture
Art Direction IS Marketing
Talk on the benefits of external messaging coming before art direction.
Year :
2026
Industry :
Video Games
Client :
XP Game Summit
Project Duration :
2 months
Problem :
Explain how artists and art directors should take marketing more seriously and manage their external messaging before coming up with their visual language to ensure cohesion.
Solution :
Detail that the reason that games don't convert is because their game's visual language does not form a parasocial relationship with the player.
Challenge :
Make this talk not boring.
Summary :
XP Game Summit went extremely well, so much so that I felt the desperate need to put this on my portfolio as a featured item.
More Projects
Architecture
Art Direction IS Marketing
Talk on the benefits of external messaging coming before art direction.
Year :
2026
Industry :
Video Games
Client :
XP Game Summit
Project Duration :
2 months
Problem :
Explain how artists and art directors should take marketing more seriously and manage their external messaging before coming up with their visual language to ensure cohesion.
Solution :
Detail that the reason that games don't convert is because their game's visual language does not form a parasocial relationship with the player.
Challenge :
Make this talk not boring.
Summary :
XP Game Summit went extremely well, so much so that I felt the desperate need to put this on my portfolio as a featured item.
More Projects
Architecture
Art Direction IS Marketing
Talk on the benefits of external messaging coming before art direction.
Year :
2026
Industry :
Video Games
Client :
XP Game Summit
Project Duration :
2 months
Problem :
Explain how artists and art directors should take marketing more seriously and manage their external messaging before coming up with their visual language to ensure cohesion.
Solution :
Detail that the reason that games don't convert is because their game's visual language does not form a parasocial relationship with the player.
Challenge :
Make this talk not boring.
Summary :
XP Game Summit went extremely well, so much so that I felt the desperate need to put this on my portfolio as a featured item.